# Funnels Copy as Markdown[Open in ChatGPT](https://chatgpt.com/?q=Read%20https%3A%2F%2Fcoralogix.com%2Fdocs%2Fuser-guides%2Fproduct-analytics%2Ffunnels.md%20and%20help%20me%20with%20my%20question%20about%20this%20Coralogix%20documentation%20page.)[Open in Claude](https://claude.ai/new?q=Read%20https%3A%2F%2Fcoralogix.com%2Fdocs%2Fuser-guides%2Fproduct-analytics%2Ffunnels.md%20and%20help%20me%20with%20my%20question%20about%20this%20Coralogix%20documentation%20page.) A funnel measures how users move through an ordered flow (the pages they view, the actions they take, and the conversions you care about) for example, view `apm/service-catalog`, then its `drilldown/overview`, then `drilldown/logs`. Product Analytics shows how many users reach each step so you can find and fix the point where a flow loses the most people. A worked example: you ship a redesigned product page to replace an older one, and you want to know how many users land on the new page only to return to the legacy one. A funnel that steps from the new view to the legacy view puts that drop-off in front of you. Funnels are built on the sessions, views, and actions your RUM SDK collects. See [the data model](https://coralogix.com/docs/user-guides/product-analytics/getting-started.md#the-data-model) for how these events work. ## What you need[​](#what-you-need "Direct link to What you need") * The [`PRODUCT-ANALYTICS:READ`](https://coralogix.com/docs/user-guides/aaa/access-control/permissions/permissions-list.md) permission to view and build ad-hoc funnels. * The [`PRODUCT-ANALYTICS:MANAGE`](https://coralogix.com/docs/user-guides/aaa/access-control/permissions/permissions-list.md) permission to save, rename, and delete funnels. ## Build a funnel[​](#build-a-funnel "Direct link to Build a funnel") 1. In **Product Analytics**, open the **Funnels** view, and select the application to analyze from the applications selector at the top. 2. Under **User steps**, select the step trigger (**Select a step**) to open the step picker. Browse the **All**, **Views**, **Actions**, and **Custom** tabs, or search for an event, then select it. A defined step reads as its type, an operator, and the event, for example `View is /home`; change the operator to negate the match (**is not**) or use comparisons such as **contains**. The three event types are: * **View**: a page the user lands on, identified by its path. * **Action**: a specific interaction on a page, such as a click. * **Custom**: a custom event your application sends through the [RUM SDK](https://coralogix.com/docs/user-guides/rum/sdk-installation/overview.md), such as `Hello World`. 3. Select **Add step** to add the next step, and repeat until the flow is complete. Add at least two steps to measure conversion from one to the next. Steps evaluate in order: a session must complete an earlier step before it counts toward a later one. Drag a step by its handle to reorder it. 4. Set the period to analyze with the time range picker. Can't find the action you need? Actions are identified by the name the RUM SDK resolves for the element behind them. If the interaction you want to step through is hard to find, or carries no meaningful name, use the [Coralogix Analytics Tool](https://coralogix.com/docs/user-guides/product-analytics/analytics-tool.md) to see what the SDK reports for that element and give it a stable name. The funnel renders as a conversion chart as you build it. [![Funnels builder with three ordered view steps beside the conversion chart showing per-step counts](/docs/assets/images/funnels-overview-d2a64605e930fa4db47d80fcca4c3e5f.webp)](https://coralogix.com/docs/assets/images/funnels-overview-d2a64605e930fa4db47d80fcca4c3e5f.webp) ### Filter a step[​](#filter-a-step "Direct link to Filter a step") Each step can carry its own conditions, so it counts only when the view also matches a filter. Select the filter icon on a step and choose an attribute to constrain it. Available attributes include **Browser**, **OS**, **Device type**, **Platform**, **Country**, **City**, **URL path**, **URL domain**, **URL host**, **Referrer URL**, **User email**, **Account ID**, **Account name**, **App version**, and **Environment**. Select the values to keep (each value shows its event count) then select **Apply**. The step then shows the condition it carries, such as *where Browser is Chrome, Edge, Safari, Firefox*. [![Step filter open on the Browser attribute, listing Chrome, Edge, Safari, and Firefox with their counts](/docs/assets/images/funnels-step-filter-bbfec83741e4e7253523a920e7596acb.webp)](https://coralogix.com/docs/assets/images/funnels-step-filter-bbfec83741e4e7253523a920e7596acb.webp) ### Combine events in a step[​](#combine-events-in-a-step "Direct link to Combine events in a step") A step can accept more than one event as a match. Select the add (**OR**) control on a step to add an alternative, so the step is satisfied when the session matches any of the listed events. Use this when several pages represent the same intent, for example, two entry points that both start the same flow. ### Filter the whole funnel[​](#filter-the-whole-funnel "Direct link to Filter the whole funnel") To filter every step at once rather than a single step, use **Filter by** below the steps and select **Add filter**. A funnel-level filter applies to all steps together. ## Group by a session attribute[​](#group-by-a-session-attribute "Direct link to Group by a session attribute") Break one funnel into a funnel per attribute value, so you can compare conversion across groups instead of reading it only in aggregate: the same flow per browser, per country, or per app version. Under **Group by** in the step panel, select **Add group by** to open the attribute list. Search or scroll the list, then select an attribute. You group by one attribute at a time, and the remove (**X**) control on the committed row clears it. The available attributes are **Platform**, **Device type**, **OS**, **OS version**, **Browser**, **App version**, **Environment**, **SDK version**, **Country**, **City**, **Continent**, **Account ID**, and **Account name**. You can group only on attributes that hold one value for a whole session. Page-scoped attributes such as **URL path** change from one view to the next, so they work as [step filters](#filter-a-step) but not as a grouping. Three settings appear once an attribute is selected: * **Show top**: how many groups to return, either 5, 10, or 20. Defaults to 5. Groups come back ordered by how many users or sessions reached the first step, so the largest groups are the ones you see. * **Stacked**: draws one bar per step and splits its fill by group. Turn it off to get a separate mini funnel per group and compare their shapes side by side. * **Scale**: switches the axis between **Linear** and **Logarithmic**. Use **Logarithmic** when one large group flattens the smaller ones into an unreadable sliver. Changing the attribute or **Show top** re-queries your data. **Stacked** and **Scale** only change how the same result is drawn, so switching them costs no query and doesn't mark a saved funnel as changed. Hover over a group to trace its own flow across every step as a highlighted ribbon while the other groups fade, so you can follow a single value end to end. Groups don't add up to the ungrouped funnel A group's conversion rate is relative to the users who entered that group, not to everyone who entered the funnel. Per-group counts therefore won't sum to the numbers the same funnel reports ungrouped. When you measure by [unique users](#measure-by-unique-users-or-sessions), a user whose sessions carry two different values is counted once in each group, so the grouped totals can come out higher than the ungrouped user count. Sessions with no value for the attribute form their own group, labeled **(not set)**. That group is a real answer, the sessions with no account or no detected city, rather than a set of dropped rows. ## Read the conversion chart[​](#read-the-conversion-chart "Direct link to Read the conversion chart") Summary cards above the chart give the headline numbers at a glance: **Entered** (how many reached the first step), **Overall conversion** (the share that completed every step), **Overall drop-off** (the share that didn't finish), and **Biggest drop-off** (the step that loses the most people). When a [grouping](#group-by-a-session-attribute) is active, these cards give way to a comparison of the groups: **Best converting** and **Worst converting** name the highest and lowest converting group with its rate, and **Conversion gap** reports the difference between the two. Each step appears in order as a bar labeled with the share that reached it relative to the first step, along with the absolute count, for example *100% / 26*, then *42% / 11*, then *4% / 1*. The shaded curve between bars shows the drop-off from one step to the next, so you can spot the steepest decline at a glance. Hover over a step to see its event and count. ## Drill into a step[​](#drill-into-a-step "Direct link to Drill into a step") Select a converted or dropped-off region of a step in the chart to open a drilldown drawer for that step. Use the **View users** toggle to switch between **Total converted** (users who moved on to the next step), **Total dropped off** (users who dropped anywhere up to this step), and **Step dropped off** (users who dropped at this step). Select **See all** to list the individual users behind a group (up to the top 100, marked with a **Top 100** badge) where each row shows the **User**, **Session date**, **Platform**, and **Country**. Select **View session** on a row to open that user's session in [Session Replay](https://coralogix.com/docs/user-guides/rum/product-features/session-replay.md), or **Download CSV** to export the list. [![Funnel step drilldown drawer showing the View users toggle (Total converted, Total dropped off, Step dropped off), a Download CSV action, and a list of users with session date, platform, and country](/docs/assets/images/funnels-drilldown-14b57e00782517045cd120bb34059982.webp)](https://coralogix.com/docs/assets/images/funnels-drilldown-14b57e00782517045cd120bb34059982.webp) On a [grouped funnel](#group-by-a-session-attribute), selecting one group's region scopes the drilldown to that group. The drawer carries a badge naming it, such as **Browser: Chrome**, and the user list covers only that group. Selecting the shared drop-off region of a stacked bar carries no group and opens the drilldown for the step as a whole. The **(not set)** group can't be drilled into, because it has no value to filter the users by. ## Measure by unique users or sessions[​](#measure-by-unique-users-or-sessions "Direct link to Measure by unique users or sessions") A funnel can count progress two ways. Switch between them with the **View** control at the top of the chart: * **Unique users** counts each person once, no matter how many times they ran the flow. Use it to answer "how many people completed this?" * **Sessions** counts each visit separately, so one user who returns across several visits contributes more than one. Use it to answer "how many attempts completed this?" The two can diverge sharply for flows people repeat, a single determined user who retries across many sessions inflates the session count but counts once as a unique user. ## Save and reuse a funnel[​](#save-and-reuse-a-funnel "Direct link to Save and reuse a funnel") Once a funnel is useful, save it to keep its steps, filters, and grouping as a reusable configuration, name it on the first save with **Save as**, and use **Save changes** to update it afterward. A saved funnel reproduces the attribute it was grouped by and its **Show top** limit, along with whether it measured unique users or sessions. **Stacked** and **Scale** are display choices rather than part of the funnel, so they aren't saved with it. Open **All funnels** at the top of the panel to load a saved funnel, adjust its steps and save again, rename it, share it by copying its URL (**Share funnel URL**), or delete it when it's no longer needed. Who can see a saved funnel A saved funnel is visible to everyone with the [`PRODUCT-ANALYTICS:READ`](https://coralogix.com/docs/user-guides/aaa/access-control/permissions/permissions-list.md) permission. Per-funnel access controls are forthcoming. ## Export a funnel[​](#export-a-funnel "Direct link to Export a funnel") Select **Export** from the more actions menu in the funnel header to download the current view (the summary cards and conversion chart) as a PNG image, named after the funnel. ## Start a funnel from a heatmap[​](#start-a-funnel-from-a-heatmap "Direct link to Start a funnel from a heatmap") You can also begin a funnel from a [heatmap](https://coralogix.com/docs/user-guides/product-analytics/heatmaps.md): from an element on the page, start a funnel seeded with the first steps, then refine the steps here in the Funnels view. ## Additional resources[​](#additional-resources "Direct link to Additional resources") [![Blog](https://coralogix.com/wp-content/webp-express/webp-images/doc-root/wp-content/uploads/2026/08/blog_introducing-coralogix-product-analytics.png.webp)](https://coralogix.com/blog/introducing-coralogix-product-analytics/) [Blog](https://coralogix.com/blog/introducing-coralogix-product-analytics/) [![Blog](https://coralogix.com/wp-content/uploads/2026/09/Automate-Product-Analytics-reports-with-your-agent-and-the-CX-CLI.webp)](https://coralogix.com/blog/automate-product-analyticsreports-with-your-agent-and-thecx-cli/) [Blog](https://coralogix.com/blog/automate-product-analyticsreports-with-your-agent-and-thecx-cli/)