Real-Time Insight, Real Business Value: Why Soft2Bet Relies on Coralogix

• Type

  B2B & B2C

• Industry

  iGaming

• Headquarters

  Santa Venera, Malta

About Soft2Bet

Soft2Bet is a global iGaming technology company providing innovative turnkey solutions for online casino and sports betting operators. Known for its rapid growth and industry innovation, Soft2Bet is the creator of MEGA (Motivational Engineering Gaming Application), a groundbreaking platform designed to transform gamification through customizable engagement, immersive content, and scalable architecture.

Operating in both B2B and B2C capacities, Soft2Bet continues to expand across regulated markets by combining product excellence with a relentless focus on user experience from a safe and compliant perspective.

Real-Time Observability Built for Product Agility

At Soft2Bet, real-time data is foundational to product strategy. From platform reliability to regulatory readiness, observability is at the heart of every key product decision. Coralogix plays a critical role in providing fast, actionable insights that support development, operations, and compliance, across every market and team.

Coralogix dashboards power day-to-day decision-making across the company. From monitoring user flows and system performance to detecting anomalies and guiding product rollouts, the platform is always on. It’s more than a tool for troubleshooting—it’s a continuous engine of visibility.

Product-Centric Features That Drive Real Outcomes

Event2Metrics: Metrics Without Code Changes

Coralogix’s Event2Metrics feature allows Soft2Bet to generate powerful metrics directly from logs, without adding new application-level instrumentation. This streamlines the ability to experiment and iterate, enabling rapid product evolution while minimizing engineering overhead.

Always-On Insights

Coralogix is deeply embedded in the daily workflow of engineering, DevOps, and solution architecture teams. With 90% of internal dashboards powered by Coralogix, the platform acts as a single source of truth for real-time performance, feature health, and user impact.

The always-on visibility helps the product organization understand where to prioritize, where to refine, and how to connect day-to-day technical work with broader strategic objectives.

Alignment with Business Goals

Soft2Bet operates as an OKR-driven company. The ability to track progress and performance against business goals inside Coralogix has created a powerful feedback loop. Every team can measure their outcomes with precision—whether that’s system latency, market readiness, or new feature adoption.

A True Strategic Enabler

By centralizing observability into a single, high-performing platform, Soft2Bet has eliminated the complexity and cost of maintaining multiple open-source tools. This includes not only savings in infrastructure, servers, and data storage, but also the reduction of indirect costs, such as time spent managing telemetry pipelines or relying on external consultants for best practices.

Coralogix is more than just a platform, it’s a key enabler for how Soft2Bet builds and operates its products. With support for technologies like OpenTelemetry, Kafka, and NATS, and integrations into the wider monitoring ecosystem, Coralogix scales easily across the company’s fast-moving, globally distributed teams.

The Benefits

Real-Time Decision-Making

With visibility into 65TB of telemetry data daily, the product team can make confident, fast decisions with full context.

Platform-Wide Adoption

Coralogix is the default observability solution across all technical disciplines, ensuring tight alignment between development, operations, and product strategy.

Operational Efficiency

By eliminating the need for custom instrumentation and external observability tools, Coralogix has helped Soft2Bet cut costs while accelerating product delivery.

Business Impact Visibility

With all OKRs tracked in Coralogix dashboards, the platform links technical activity directly to strategic business goals, allowing Soft2Bet to operate with precision and transparency.

Summary

For Soft2Bet, observability is about more than uptime and alerts, it’s a critical capability that underpins product innovation, compliance, and growth. Coralogix empowers the team to move fast, stay aligned, and deliver exceptional user experiences in every market.

“Coralogix’s real-time analytics provide critical insights for data-driven decision-making and simplify complex regulatory updates, allowing operators to remain agile in an ever-evolving environment.”

– Yoel Zuckerberg, Chief Product Officer, Soft2Bet